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How Big is B2B E-Commerce?

B2B e-commerce will hit $12 trillion in sales worldwide by 2020, up from $5.5 trillion in 2012.
(Internet Retailer, 2014)

Overall traffic to e-commerce properties increased 34.7% YOY.
(Monetate, 2016)

One Million US B2B Salespeople Will Lose Their Jobs To Self-Service eCommerce By 2020
(Forrester, 2015)

Add-ons and upsells account for over 20% of the value of online transactions.
(Shopify, 2014)

Mobile + E-commerce

Over 30% of all US e-commerce is done on mobile phones.
(Internet Retailer, 2015)

Is Your Site Responsive/Mobile Friendly?

Mobile traffic increased by a whopping 38% year over year in Q2 2016 and now accounts for almost 40% of all site traffic. Desktop computer visits are now below 50% of all site visitors.
(Monetate, 2016)

40% of consumers have turned to a competitor’s site after a bad mobile experience.
(The Mobile Playbook, 2013)


Google gets over 100 billion searches a month worldwide. More than half of those searches are coming from mobile devices.
(Mashable, 2015)

Among the group of SMBs (small and medium size businesses) that had or planned to create a website, just 33% had a mobile-optimized site in September 2015.
(eMarkerter, 2015)

Customers Are Demanding More Content

96% of B2B buyers want content with more input from industry thought leaders.
(Demand Gen Report, 2016)

90% of followers try to reach out to brands via social media.
(The Q2 2016 Sprout Social Index, 2016)


Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
(Demand Metric, 2014)



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