How Big is B2B E-Commerce?
B2B e-commerce will hit $12 trillion in sales worldwide by 2020, up from $5.5 trillion in 2012.
(Internet Retailer, 2014)
Overall traffic to e-commerce properties increased 34.7% YOY.
One Million US B2B Salespeople Will Lose Their Jobs To Self-Service eCommerce By 2020
Add-ons and upsells account for over 20% of the value of online transactions.
Mobile + E-commerce
Over 30% of all US e-commerce is done on mobile phones.
(Internet Retailer, 2015)
Is Your Site Responsive/Mobile Friendly?
Mobile traffic increased by a whopping 38% year over year in Q2 2016 and now accounts for almost 40% of all site traffic. Desktop computer visits are now below 50% of all site visitors.
40% of consumers have turned to a competitor’s site after a bad mobile experience.
(The Mobile Playbook, 2013)
Google gets over 100 billion searches a month worldwide. More than half of those searches are coming from mobile devices.
Among the group of SMBs (small and medium size businesses) that had or planned to create a website, just 33% had a mobile-optimized site in September 2015.
Customers Are Demanding More Content
96% of B2B buyers want content with more input from industry thought leaders.
(Demand Gen Report, 2016)
90% of followers try to reach out to brands via social media.
(The Q2 2016 Sprout Social Index, 2016)
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
(Demand Metric, 2014)