Strategy

DIGITAL AUDIT

"Here’s your prescription. ​​​​​​​Now let's diagnose your symptoms."

It wouldn’t be right for a doctor to prescribe medication before they give a comprehensive diagnosis. So why would you expect your digital partner to start working on tactics designed to help without first assessing your situation, your strengths, weaknesses, current results, team architecture and market position?

A digital audit is a necessary first step. Even knowing your current website analytics will help us to craft a strategy for your business.

A word we use a lot here at B2BToolbox is benchmark. Once we’ve established a baseline, we can set a course of action to improve results.

Diagnosis. Prescription. Monitor. Improve.

It’s a simple idea, and it’s fascinating to think how few marketing companies follow it.

Contact us to get started today, or learn more below!

Get Started With An Audit!

There's no shortage of digital tools available, that's for sure. Are they each valuable in their own way? Definitely! But how can you determine the merit of one over the other?

How do you figure out which tools will help you better achieve your goals? ​​​​​​​

We've seen too many case studies of companies that use all of the tools available. This results (as you might expect) in ineffective and poorly planned campaigns. It's also an unfortunate drain on your precious resources.

What You Need:

  1. Goals
  2. Strategy
  3. Consistent Tracking and Reviewing
  4. Continuous Optimization

The digital landscape isn't as complicated as you might think. You just need to focus your efforts and choose the right tools. This will yield greater results and save you time and money. ​To do this, you need to first understand how you're currently performing.

Step #1: Get a Digital Audit for only $2,500. ​​​​​​​

Here's What's Included:

  • A strategy meeting to discuss your company goals and current pain points.
  • A review and analysis of your website performance, user experience, and digital marketing efforts.
  • A "score" to let you know how you're performing based on industry and competitor benchmarks.
  • A list of specific recommendations (in order of priority) to improve your business digitally. This includes a list of the tools you should be using to help you achieve your goals.
  • A detailed roadmap or "plan of attack" on where to go after initial optimization and how to get there.
I'm Ready. Let's Do An Audit!
OUR PROCESS

This is the B2BToolbox process:

1. Learn about your goals.​​​​​​​

Tell our team of strategists the vision you have for your company and how you would like to grow your business.

2. Perform a digital audit.

Our digital audit is backed by concrete data and will help you understand how your website and marketing efforts stack up against industry benchmarks. You will also gain insights on your site traffic, the user experience on your website, and the effectiveness of your marketing initiatives. This will help you make better business decisions.

3. Create a strategy.

Based on your business goals and your results from the digital audit, our team will develop a customized roadmap that will strengthen your digital presence, get you more qualified leads, and improve your ROI.

OUR TOOLBOX

Save your time, money, and energy by using the digital tools that best align with your company's goals.

Focusing your efforts will allow you to be more strategic and will also give you the ability to adapt and adjust as needed, which is powerful and can have a significant impact on your business.

Not sure which tools are right for you? Let's start with a digital audit!

I'm Ready. Let's Do An Audit!Learn More About Our Tools
Our Tools:
Digital Audit and Strategy Development (website analytics, benchmarking)
Branding and Design Work
E-commerce and Web Development
Rebranding
Email Marketing
Blogging
Search Engine Optimization (SEO)
Digital Advertising / SEM
Video Production
Content Creation and Revitalization
Webinars and Presentation Creation
Planning/Consulting (workflow diagraming, sales decks)
Interested in learning more about our digital audit? Contact us today and let’s talk strategy!